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Basic marketing research /

by Churchill, Gilbert A; Churchill, Gilbert A.
Type: materialTypeLabelBookPublisher: Chicago, Ill. : The Dryden Press, 1988Description: 765 pag. : ill. ; 26 cm.ISBN: 0030072786.Subject(s): Marketing research
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Item type Location Collection Call number Status Date due Barcode Item holds
Book Book
Կապանի Հանրային Գրադարան
Non Fiction 65 G (Browse shelf) Available KPL- 20317
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Տողատակի ծանոթագր.

Includes bibliography and index.

Research design--Data-collection methods--Sampling and data collection--Data analysis.

Անգլերեն լեզվով

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