Churchill, Gilbert A.

Basic marketing research / by Gilbert A. Churchill. - Chicago, Ill. : The Dryden Press, 1988. - 765 pag. : ill. ; 26 cm.

Տողատակի ծանոթագր. Includes bibliography and index. Research design--Data-collection methods--Sampling and data collection--Data analysis.


Անգլերեն լեզվով

ISBN: 0030072786

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 65 G