Basic marketing research /

By Churchill, Gilbert A.. Chicago, Ill. : The Dryden Press, 1988 . 765 pag. : , Տողատակի ծանոթագր. | Includes bibliography and index. | Research design--Data-collection methods--Sampling and data collection--Data analysis. 26 cm.. 0030072786

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Marketing research : measurment & method :

By Tull, Donald S.. New York : MacMillan, 1993 . 863, G-19, I-26 pag. : , Includes index. 24 cm.. 0024219320

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Basic marketing research /

Marketing research : measurment & method :