Tull, Donald S.

Marketing research : measurment & method : A text with cases / by Donald S. Tull, Del I. Hawkins. - New York : MacMillan, 1993. - 863, G-19, I-26 pag. : ill. ; 24 cm. - 6th ed.

Includes index.


Անգլերեն լեզվով

ISBN: 0024219320

Subjects--Topical Terms:
Marketing research.
Marketing research ,--Case studies.

Dewey Class. No.: 65 T