Boone, Louis E.

Contemporary marketing / by Louis E. Boone, David L. Kurtz. - Chicago, Ill. : The Dryden Press, 1992. - 683, I-20 pag. : ill. ; 29 cm. - 7th ed.

Includes bibliographical references and index.


Անգլերեն լեզվով

ISBN: 0030540186

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 65 B